Think of an explainer video as the modern day elevator pitch for a company’s product or service.
Successful ones are concise, focused and have a very specific purpose: to communicate the value of your product in the shortest amount of time. The explainer style of video is designed to grab people’s attention. Of course, attention is a hot commodity, which means most explainers have high production value and a clear call-to-action.
They are often displayed on landing pages, in emails and more commonly, as ads on YouTube. Now, all of that can sound a little intimidating but don’t worry, in the rest of this post, we’ll walk through what makes a high-quality explainer video.
I am going to teach you guys how to explain video step by step in short time, so follow step by step given below
1. Step 1: Write the video script. The script is the most important element in creating a good explainer video....
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Explainer videos work well for scientific reasons, specifically related to Allan Paivio’s Dual-Coding Theory. The idea is that audio and visual channels work separately in the brain, so when content is presented simultaneously by way of audio and visual channels—say, on-screen images and voice over—the information is processed faster and with greater ease.
If you want to learn more about how they work and why they work for brands, jump over to this post. Or watch this explainer video on explainer videos.
2. Step 2: Recording the voiceovers....
Audio is a big part of your e-course content. Along with video, animation, and text, audio narration makes an online lesson more natural and helps your audience quickly grasp what you are teaching.
Have no experience in voice over production? No big deal. This guide will provide you all the essential information to create an engaging narration for your course. You’ll learn how to record a high-quality audio narration right at your workplace, and not waste time re-recording audio. What’s in this guide:
How to record a quality narration when you’re on a tight budget;
Which is better: finding a narrator or recording a narration by yourself;
How to select a voice over microphone;
How to record and edit audio in iSpring Suite.
Just a quick tip before we begin: audio narration should be recorded at the final stage of the project, when the course content is agreed upon with management, and there will be no future changes. Otherwise, you’re risking re-recording your narration several times.
Step 1. Write a script
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A script is basically a detailed specification of what a future course will be. It describes which graphics and techniques should be used, what happens on each slide, etc. However, the key to a successful script is high-quality writing. Here are 5 tips to make the best out of your script:
Making the complex simple. “In this metaphysical question, to find the meaning given to the word ‘principle’, we must ask the metaphysician for the conditions under which a sentence of the form ‘x is the principle of y’ is true and under which it is false.” Does it sound clear? Try to use simple phrases and avoid complicated definitions so it’s easier to grasp the key points.
Do not beat around the bush. Define what is really important for your learners and stick to it. The surest way to make people listen is to say a lot in a few words.
A “one thing at a time” approach will help your students to learn more efficiently. Break down the script into a series of parts. Each part should be devoted to one single idea.
Avoid direct copying. Use your own words to explain ideas you took from books or manuals, as there is a great difference between written and spoken language.
E-Learning should be fun. People relate more to information submitted with interesting facts and quotes or other appealing stuff.
When you’re done with scriptwriting, read the text aloud a few times. Simplify and clear up the parts that are not concise enough. Make a draft recording, and ensure the voice over sounds audible and comprehensible.
Note: Incorrectly pronounced words and names of products, and/or unfamiliar abbreviation spoils the overall impression of your e-course. Consult online dictionaries such as macmillandictionary.com.
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