Types of Marketing – Top 5 Types: Social Marketing, Service Marketing, Green Marketing, Marketing as a discipline is constantly evolving. The existing concepts are analyzed and updated to suit the current economic and social trends.
Social marketing
Social marketing is an approach used to develop activities aimed at changing or maintaining people's behaviour for the benefit of individuals and society as a whole. Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behaviour in a sustainable and cost-effective way.
It helps you to decide:
- Which people to work with
- What behaviour to influence
- How to go about it
- How to measure it
Social marketing is not the same as social media marketing.
Service Marketing
Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods.
Green Marketing
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